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eBook Industry in China: What You Need to Know

eBook Industry in China: What You Need to Know

The ebook publishing industry in China is booming. This growth can be attributed to a number of factors, including an increase in disposable income and a rise in Internet use. Chinese e-readers are also playing an increasing role in helping readers discover new books and reading content across different genres and categories. Chinese mobile phone users who own e-readers spend 33% more time reading on them than non-e-reader users. Many new authors are also getting their start with self-published ebooks rather than writing for traditional literary magazines or book publishers.

How to publish an ebook in China

When it comes to publishing ebooks in China, the biggest challenge is getting your work out there. There are a number of different channels through which you can publish an ebook in China:

Traditional book publishing

The most common way to publish an e-book in China is through a traditional publishing house. These houses are usually either associations or associations of state-owned publishing companies. They usually publish many different kinds of books, including popular fiction, non-fiction, children’s books, and textbooks. Because most e-book publishing houses are privately owned, it’s rather difficult to get your work published by these houses. You would have to get your work published in a traditional magazine or through an online portal. (There are many online portals that publish books as well.)

Self-published ebooks

Self-published ebooks have grown in popularity in China in recent years. These ebooks are often electronic books with digital distribution and no physical publication required. They can be distributed and read online and offline, and they typically cost less than those published through traditional channels. However, you would still have to submit your work to professional literary magazines or publishers to get it published.

ebook publishing in china

What are the options for Chinese ebook authors?

There are a number of different opportunities for Chinese ebook authors to get their work published in foreign countries.

Traditional book publishing

To publish a traditional book in China, you would usually have to go to a publishing company and submit your work to be published. You may need to make an application, pay some form of submission fee, and wait for your work to be evaluated. After your work is selected for publication, you would then have to negotiate the terms and conditions of publishing your book. And there are many different publication companies and editors in China who may decide your work is not good enough to publish.

Self-published ebooks

Another option for Chinese ebook authors is to publish their books themselves. There are numerous websites that provide guides and information on how to write and publish ebooks. You can also join online discussion groups to get advice and find fellow authors. After you publish your work, it can be distributed and read online or offline, and it may be sold in local bookstores or via online retailers. There are many online portals that publish books as well.

Tips for Publishing eBooks in China

Ebook publishing has become a popular way for authors to get their work in the hands of readers. With the rise of digital technology, it is easier than ever to create and distribute ebooks. However, publishing an ebook in China can be a bit challenging for those who are unfamiliar with the market. Here are some tips to help you navigate the process:

Understand the Chinese ebook market

China is a huge market with over 1.4 billion people, and it is rapidly growing in terms of digital reading. However, the market is vastly different from the Western world. In China, readers prefer mobile reading, and smartphones are the most popular device for reading. The most popular genres are romance, fantasy, and science fiction, while non-fiction and educational books are also gaining popularity.

Find a reliable Chinese ebook platform

There are many ebook platforms in China, but not all of them are reliable or trustworthy. It is important to do your research and find a reputable platform. Some of the most popular ebook platforms in China include Tencent, Alibaba, and These platforms have a large user base and can help you reach a wider audience.

Localize your ebook

Localization is key to success in the Chinese ebook market. Chinese readers prefer to read books that are written in Mandarin, and it is important to ensure that your ebook is translated accurately. Additionally, you should consider adapting your ebook to the Chinese market by incorporating local culture, customs, and traditions.

Focus on marketing and promotion

Marketing and promotion are essential to the success of your ebook in China. It is important to have a solid marketing strategy and to promote your ebook on social media platforms such as WeChat and Weibo. Additionally, collaborating with local influencers and bloggers can help you reach a wider audience.

Stay up-to-date with regulations

Regulations in China is often different than other countries. For example, many international services, including Google and Youtube, are blocked in China and people in China might reply on VPN to bypass the blocking and it's not always easy to find a good VPN for China. The Chinese government regulates ebooks and online content, and it is important to stay up-to-date with the latest regulations. Make sure that your ebook complies with all regulations and is approved by the relevant authorities.

In conclusion, publishing an ebook in China can be a lucrative opportunity for authors, but it requires careful planning and research. Understanding the Chinese ebook market, finding a reliable platform, localizing your ebook, focusing on marketing and promotion, and staying up-to-date with regulations are all essential to success. With the right strategy and approach, you can reach a wider audience and achieve success in the Chinese ebook market.

The future of eBooks in China

The publishing industry in China is experiencing rapid growth and is estimated to reach AICPA Honor status by 2020. With an expanding ebook publishing industry and a rising number of e-readers, it’s easy to see how the industry could develop further in the years ahead. In fact, the future of eBooks in China is likely to be quite exciting. As more consumers adopt e-readers, more books will be published in this format. And as consumers buy more books in this format, it will be easier for new authors to get their work published in the market.


Ebooks are everywhere. They are an inexpensive and convenient way to get access to vast amounts of information. You can purchase an ebook from the library, from a bookstore, or from a website. Almost any type of digital media can be turned into an e-book. You can publish an e-book in English, Chinese, French, German, Japanese, Korean, Russian, Spanish, or Traditional Chinese. You can even publish an e-book in an extinct language. The only limit you may have is your imagination. Now, let’s get started publishing your e-books.